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About Us

the brand.

We strive to stand out and so should you!

When you don’t know you’re lost, there are several other factors you tend to lose sight of; such was the beginning of LIVEFT. Short for LIVE FULL TIME, and pronounced /lift/, the company launched unprepared, during the Pandemic of 2020. We executed the launch in response to the general population of the US needing some kick-ass apparel to weather the quarantine.

Since then, we’ve evolved into our current state, with our roots firmly grounded in serving those who serve us. Through the provision of premium threads and fitness/nutrition coaching, we’ve stayed true to our promise of delivering the most comfortable, original apparel and accessories on the planet. Whether it be a private label run for a client or a custom in-house design, there are no rules. Our hearts and a healthy dose of imagination drive us in selecting the designs we create and the programs we administer.

A fusion of rugged, humorous, and custom designs, LIVEFT brings an assortment of clothing, accessories, and one-of-a-kind coaching styles not found elsewhere. Unsurpassed customer service, unique designs, and unwavering dedication to client satisfaction and wellness are our promise. There are many like it, but this one is ours. We are LIVEFT Apparel.

contact us.

  • P.O. Box 285, Carthage, MO 64836
  • (417)-319-6045

Let’s be honest here. It takes a particular type of person to intentionally run towards a gunfight, diffuse a potentially deadly scenario, work selflessly during a pandemic. When the worst-case scenarios seem to outweigh the alternatives, these individuals are the backbone of our society. They keep us safe even when it means putting themselves in danger to do so. This brand is for YOU. This is the very embodiment of LIVEFT.

You see, when life is running past you at full speed, and you’re not in the race, things can seem dull, boring, and pretty pointless. The monkey jumps on our back, and we need to realize our complacency is killing us. When we aren’t fully engaged in life and executing strategically, we’re not living up to our full potential. You’re a shell of a human loping through life, waiting for something great to happen to you—Good Luck with that.

Folks, I hate to tell you, but that utopia you think you live in isn’t real. The bullshit you allow yourself to believe about “something great is about to happen” without putting in the work? Yep, that’s all bullshit too. Things don’t just “happen” for you unless you were born into royalty, and as we’ve seen with the current royal family, they have their problems too. Just. Like. Everyone. Else.

Don’t live the lie. Live full time.