We strive to stand out and so should you!
When you don’t know you’re lost, there are several other factors you tend to lose sight of; such was the beginning of LIVEFT. Short for LIVE FULL TIME, and pronounced /lift/, the company launched unprepared, during the Pandemic of 2020. We executed the launch in response to the general population of the US needing some kick-ass apparel to weather the quarantine.
Since then, we’ve evolved into our current state, with our roots firmly grounded in serving those who serve us. Through the provision of premium threads and fitness/nutrition coaching, we’ve stayed true to our promise of delivering the most comfortable, original apparel and accessories on the planet. Whether it be a private label run for a client or a custom in-house design, there are no rules. Our hearts and a healthy dose of imagination drive us in selecting the designs we create and the programs we administer.
A fusion of rugged, humorous, and custom designs, LIVEFT brings an assortment of clothing, accessories, and one-of-a-kind coaching styles not found elsewhere. Unsurpassed customer service, unique designs, and unwavering dedication to client satisfaction and wellness are our promise. There are many like it, but this one is ours. We are LIVEFT Apparel.